Matthew Tarr

Digital Architect at American Museum of Natural History

New York, NY

As Digital Architect at the American Museum of Natural History, Matt plays a key role in a digital strategy that puts the visitor at the center of the Museum experience. He believes that the work of museums is not to shout ever-louder into the universe of distractions but to expand reach while preserving the essence of what makes culture. Having been a full-stack developer, interaction designer and a strategist professionally, and an artist and father in a decidedly non-professional capacity, Matt recognizes both the importance of deeply understanding technical details and the ever-changing expectations of the audience. Areas of focus include mobile, personalization, indoor positioning, mixed reality, and how the interplay of interpretation and logistics creates the actual visitor journey.

Geralyn Abinader, Creative Producer at New York Hall of Science

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