Group Technology Director at Critical Mass
New York, NY
Ricky is a strategically driven, creatively led and technically practical leader and futurist. Programming since the age of 7, Ricky was writing AI in 80s, VR in the 90s and AR in the 00s. With 20 years in the industry, his work has been recognized by most major industry award festivals including the Emmys, Clios, One Show and Cannes.
At Critical Mass Ricky helps clients like Bayer, BMW, Citibank merge our digital and physical worlds into seamless experiences that solve real world business problems. In his spare time Ricky writes for publications like Contagious Magazine, PSFK and Venture Beat â€” discussing everything from the merging of game design and experience design, to how our current generation of children are the last generation of pure humans.