Closing Keynote: Jake Lee-High, Future Colossal

NYIT Auditorium on Broadway 1871 Broadway NY NY 10023 May 21, 2017 4:30 pm - 5:00 pm

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Jake Lee-High

We’ve entered a new age where the digital and physical collide. Mixed Reality (MR) devices like Hololens and Magic Leap enable us to alter the way we perceive and interact with the world around us. Creators now have the ability to transform the mundane into the magical and augment our reality with both the fantastical and the practical. This discussion will delve into the challenges and possibilities of creating for MR while looking at how other emerging technologies like AI, narrative engines, next-gen GPS, and VR will combine to create a powerful toolset for the next generation of memorable, immersive creative experiences.

Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award-winning innovation lab for experiential technologies in advertising, entertainment and art. Drawn from a background in architecture, installation art, and experiential out-of-home advertising, his vision shapes Future Colossal’s trajectory innovating new technologies and immersive experiences for brands such as BMW, Warner Bros, Showtime, Jay Z, Microsoft, and MasterCard. He’s been featured in major publications including the Washington Post, Fast Company, PSFK, and MediaPost and his work has received prestigious awards such as Cannes Lions, Clio, Andy, AdWeek Project ISAAC, and Art Directors Club.

Future Colossal is an award-winning innovation lab for experiential technologies in advertising, entertainment, & art. Exploring the boundaries of technology and design, we create immersive spaces, both physical and virtual, that are memorable, playful, and interact with the viewer. Our team is comprised of designers, creative technologists, fabricators, and coders working together to craft these unique experiences. With expertise’s ranging from marketing to architecture to installation art, we pull off the extraordinary. Always using the latest techn, our concepts are compelling, press-worthy interactions where brands can build relationships with consumers across all channels. Our work can be seen across many industries & venues – events, OOH, retail, permanent exhibitions, and more.