Keynote: Daniel Odham, Pearl Media

NYIT Auditorium on Broadway 1871 Broadway NY NY 10023 May 20, 2017 10:30 am - 10:50 am

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Daniel Odham

Daniel Odham, SVP of Production at Pearl Media breaks down the anatomy of an brand experience.

Brand experiences are the brass ring of the marketing realm, resulting in shiny program recap videos with millions of views and engagements. That’s the dream anyways for nearly every marketer, aspiring to one day craft their own experience and stamp their name on it. However, the hardship becomes apparent almost immediately. Despite having a brilliant idea, fleshing out the pieces, parts and process is a realm of unfamiliarity that freezes great ideas dead in their tracks.

So what cogs are required to breathe life into a great brand experience idea? This is Daniel’s realm. How much does a brand experience cost? What is the process to completion? Is there a huge pool of talent required? Who is responsible for what? Using two case studies from JetBlue and AT&T, Daniel dives into a complete analysis of a brand experience’s anatomy.

Through these explorations, the road map to building a successful brand experience is clearly defined.